INTERNATIONAL FRAGRANCE MARKETING DIRECTOR

The story of Cartier is founded on audacity and passion. For more than 170 years we have embraced a bold, pioneering spirit that continues to inspire our teams across all Métiers from our boutiques to our workshops and corporate offices. Our 9000+ colleagues of 105 nationalities are united by a shared independent spirit and commitment to excellence, striving to continuously enrich our Maison’s heritage by pushing the boundaries of creativity.

Build and accelerate the Fragrance category by defining and implementing a global 360° marketing plan in consistency with the Maison’s DNA and global strategy, to ensure increased product awareness and business development while securing targeted margins.

Key responsibility 1: Define the vision and the product 360 strategy for Fragrances

• Define a 3-year vision and 360 marketing strategy for the category by identifying and measuring the brand’s growth potential (revenue, volume, profit) and based on market analysis (consumer insights & competitor insights)
• Draft category 3-year plan incl. category-level financial ambition definition, within the Maison’s strategy guidelines and targets
• Define the positioning of product lines as well as their role and contribution to the Maison
• Collaborate with Cartier Parfums (Industrial Fragrance team) to define the right manufacturing capabilities to reflect category ambition

Key responsibility 2: Lead the development and launch of new products

• Define product orientation and provide briefs on all elements of the marketing mix
• Define product concepts, names, targets and positioning, have them approved, and liaise with markets during showroom
• Lead the product development cycle in close collaboration with the key stakeholders (Creative Studios, Cartier Parfums, Operations) and arbitrate with them if necessary.
• Be the co-signatory of key development stages: cost price, validation notes, vouchers to issue
• Lead all 360 product toolkits in collaboration with the concerned departments (Communications, Brand Image, Commercial, Operations, Client, etc.): define a strategy and action plan for launching new products in a 360° approach

Key responsibility 3: Guarantee the financial performance of the products

• Define the category 3-year sales ambition in collaboration with the key stakeholders (Commercial, Supply Chain, Merchandising, etc.)
• Monitor category margin. Set clear objectives and follow up
• Challenge and approve the coefficient of finished products
• Set retail prices and the respective positionings on different markets
• Collaborate with Merchandising to define action plans as remedy to identified under-performances

Key responsibility 4: Install a “Fragrance culture” within the organization, while managing overall Fragrance activity

• Educate multi-functional team and regions/markets on what it takes to win in Fragrances
• Drive a mindset shift within the Fragrance team to install an entrepreneurial way of working, built around agility and fluidity
• Monitor product category sales: analyze line and market performances.
• Review sales forecasts in collaboration with Merchandising and Supply Chain
• Size each new collection and allocate quantities to markets (in collaboration with Supply Chain and Merchandising)

Key responsibility 5: Leadership Team & Management

• You lead by example, embody the Maison’s values and share the vision and strategy with both your teams and internal and external key stakeholders. 
• You collaborate efficiently with all cross functional teams, as well as with key regions.
• You embody and share the business stakes and the core values of the Maison, and you federate around collective priorities.
• You drive and develop high-performing teams through anticipation of organizational evolutions, frequent benchmarks on new métiers/competencies linked to your activity, individual and collective performance and talent management, construction of succession planning for key positions
• You give and take feedback on a regular basis

PROFILE

After a Master’s Degree in Business Management and at least 15-20 years of work experience, you have solid expertise in building marketing strategies. Thanks to your track record within internationally well-known brands in the Flagrance sector, you have a clear vision of the business stakes which allows you to build a coherent long-term strategy and translate it into clear objectives for yourself and your team. Your outstanding business acumen and collaborative approach with your key stakeholders make your strategy both ambitious, pragmatic and business oriented. You are known as an influencing and inspiring leader with the capacity to drive teams towards a common vision and goals. 
Fluent in French & English