Commercial Intern (Jul - Dec)

Founded in 1860 in Florence as a workshop, shop and subsequently school of watch-making, Panerai is renowned for producing high-precision instruments for the Italian Navy with a pulse on innovation and function. Protected by military secrets, these creations were only launched in the International market when the brand was acquired by Richemont Group in 1997.

Today, the Maison advances through cutting-edge research, sustainability, and empowering modern heroes with a team that passionately brings value to Panerai's distinctive mix of Italian spirit and Swiss watchmaking excellence.

Key Responsibilities

Retail & CRM support (50%)

Boutique CRM

• Provide day-to-day support to boutique teams on CRM-related matters, including troubleshooting system access and coordinating new user account requests
• Act as the first point of contact for CRM queries and liaise with regional/HQ teams when escalation is required

Client Experience

• Coordinate with office and boutique teams the planning and execution of boutique client activations
• Support the planning and execution of client experiences, including booking of flights, hotels, transportation, and restaurant reservations
• Assist in managing detailed client itineraries and ensure seamless coordination of all arrangements
• Provide on-ground or remote support for ad hoc client requests to deliver a high-touch experience

CRM Data Management & KPI Tracking

• Assist in the preparation of CRM reports, including client activations, events, and campaign performance
• Maintain and update client data within CRM platforms with accuracy and consistency
• Ensure data hygiene standards are upheld to support reporting and client engagement strategies
• Monitor CRM performance metrics and support the team in achieving monthly and annual KPIs
• Provide competitor industry insights within the CRM space

Commercial support (25%)

• Consolidate and analyze sell-in / sell-out data across SEAO markets, ensuring a high level of accuracy and consistency
• Track key performance indicators including sales evolution, stock levels, product rotation, and aging inventory
• Support performance monitoring against forecasts, highlighting trends and variances
• Contribute to competitor and market intelligence tracking to inform business insights
• Support the preparation of wholesale partner performance reviews and regional business updates
• Support day-to-day coordination with retail & wholesale partners across SEAO markets

Reporting and admin (25%)

• Coordinate weekly and monthly meetings (scheduling, meeting minutes...)
• Coordinate and prepare regional and local reporting and presentations
• Extraction and analysis of data (reporting and analytics)
• Prepare ad hoc presentation and reports
• Update and refresh daily dashboards and price list
• Maintain and organize Shared Drive folders, admin housekeeping
• Assist in preparation for business review, market visits and events
• Assist management with regional visitors on schedule and agenda

Competencies

• Good communication and interpersonal skills
• Proficiency with Excel and PPT
• Attention to details
• A positive attitude and willingness to learn
• Excellent time management skills
• Team player with strong collaborative spirit

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