Media Manager (H/F)

Since 1964, Alaïa is a Parisian Fashion Maison, with a Couture soul and a timeless sense of beauty.
Azzedine Alaïa, a legendary master of cut, changed the look of fashion in the 80's with his sculptural silhouettes. Today, the Belgian Creative Director Pieter Mulier, perpetuates his quest of perfection and modernity, sharing the same technical skills and passion for arts. Shape driven creations and iconic knits are sculpted on the body, crafting unique interpretations of the free beauty of women.

The Media Manager is responsible for defining, leading, and implementing the Maison’s global media strategy across all paid channels (online and offline). The role ensures the visibility, desirability, and performance of the brand through strategic media investments.

Responsibilities
 

Media Orchestration and Planning

• Define and implement the global media strategy across online and offline channels (i.e social, display, programmatic, OOH/DOOH, print)
• Lead the planning, execution, and optimization of all media campaigns
• Lead the relationship with the media agencies: liaise with the agency to plan, evaluate, execute, and optimize media investment (annual briefing, campaign briefing, follow-up and optimizations)
• Maintain the relationships with key partners and the House media contact database
• Coordinate and supervise regional media teams
• Ensure consistency and efficiency of media investments across markets
• Identify new opportunities, formats, and channels to increase brand visibility
   

Performance & Budget

• Own and monitor the global media budget (allocation, tracking, invoicing)
• Define KPIs and measure performance of all campaigns
• Provide regular reports, analysis, and benchmarks
• Drive continuous innovation, optimization, and ROI improvement
   

Coordination

• Work closely with Image teams to align media and creative
• Collaborate with E-Commerce, Retail, and Wholesale teams on activations
• Support global launches through media amplification

Skills

• 4–6 years’ experience in media planning or buying, ideally in luxury or fashion
• Strong understanding of digital and offline media ecosystems
• Analytical and performance-driven mindset
• Highly organized and detail-oriented
• Autonomous and proactive
• Ability to work in a fast-paced environment
• Strong interest in media innovation and trends
• Fluency in English is a must